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My B2B Landing Page Handbook
An in-depth guide on how to write a B2B landing page that converts.
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Benjamin Watkins
The Blueprint for Writing Effective Cold Emails
Examples of what works and how to diversify and create strategies around cold emails if it's B2B, job prospecting, or freelancing. Visual examples…
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Benjamin Watkins
7 Powerful (and Underused) Copywriting Techniques
How to get people to stop and take action with the best copywriting techniques that most people have never heard of.
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Benjamin Watkins
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19 Tips for the Best Copywriting
 • Benjamin Watkins
7 Things You Should Be Doing In Your B2B Email Campaigns
 • Benjamin Watkins
You Can Overcome Customer Objections By Doing the Impossible
 • Benjamin Watkins
A Simple (and Super Effective) Way to Improve Your Landing Page Headlines
 • Benjamin Watkins
2
BAB, PAS, & FAB Frameworks
 • Benjamin Watkins
7 Powerful (and Underused) Copywriting Techniques
 • Benjamin Watkins
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7 Underrated Landing Page Tips
Little tips I’ve discovered that improve conversion rates.
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Benjamin Watkins
Never Write to Persuade. Write to Tell the Truth
What truth are you telling yourselves?
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Benjamin Watkins
1
Exaggerated Joy, Pattern Interruption, & Benefit Stacking
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
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Benjamin Watkins
Copywriting Examples - My Favorites From 2024
Home cooked copywriting examples for your enjoyment.
Copywriting Examples - Christmas Edition
Home cooked copywriting examples for your enjoyment.
EHR Demo Emails, Sophisticated Markets, & Literary Devices
Home cooked copywriting examples for your enjoyment.
Parallel Structure, Problem-Aware Headlines, and LinkedIn Jokes
Home cooked copywriting examples for your enjoyment.
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Benjamin Watkins
2
Literary Devices, Just Saying It, and an Unaware Audience
Home cooked copywriting examples for your enjoyment.
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Benjamin Watkins
Mashed Potatoes, Fixing Thanksgiving, & Real Empathy
Home cooked copywriting examples for your enjoyment.
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Benjamin Watkins
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La Vie Ben Rose
La Vie Ben Rose
A weekly column about copywriting and marketing.
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The Profile
The Profile
Polina Pompliano
Mostly metrics
Mostly metrics
CJ Gustafson
Exploding Unicorn by James Breakwell
Exploding Unicorn by James Breakwell
James Breakwell
The Bear Cave
The Bear Cave
Edwin Dorsey
Not Boring by Packy McCormick
Not Boring by Packy McCormick
Packy McCormick
ThisIsCopy
This Is Copy

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