Bring Characters to Life, Product Demonstration, Paint a Bleak Future
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting and marketing examples from the most recognized healthcare and tech brands.
Happy Saturday!
What a wild and crazy week. I’d say enjoy your summer and listen to Coldplay, but…
Time for coffee.
Allons-y!
I. Personification In Healthcare
When you make your brand more human, you make it more relatable.
II. Product Demonstration
This isn’t just a product demonstration. It also highlights someone important in history (who deserves attention).
III. Future Regret
When you make the person self-aware of their future, you make them feel like they missed out.
Add humor and Voilà !
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Thanks for reading!
Ben Watkins