Innovaccer Emails, Free Trial Ending, & Landing Page Headlines
Home cooked copywriting examples for your enjoyment (all rewritten by yours truly). Sip some coffee. Relax.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples and insights from the most recognized healthcare and tech brands.
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Happy Saturday!
The fireworks may have ended, but there’s always a bang in copywriting (didn’t land that joke). I’m still sipping on my first cup of coffee.
Time to dive in and set sail. C'est parti! - Practicing my French.
Onward and forward!
I. Innovaccer Emails
I love Innovaccer, but I don’t love this email from them (so I rewrote it).
I decided to create a gap between confidence and capability. I went from broad messaging to creating Innovaccer as the next logical step.
II. Free Trial Ending
99% of free trial emails sound the same. Like the one above, I received from Krisp.AI (I actually love their software for meetings).
I decided to rewrite it so it tells a story that tugs at the pain points. I mean, I work from home and I feel that pain. Tell a story that emotionally pulls at your audience’s reality.
III. Landing Page Headlines
Are you aiming for generic headlines or emotional outcome-driven headlines?
Find the conflict: Not just any care plan, something that employees care about and actually want (not something that just fills a void).
From there, you can create a solution that resolves that conflict.
P.S. Things to click on below:
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Thanks for reading!
Ben Watkins
Your second free trial ending rewrite example was great! It’s so weird that everyone does the same old email.