The Pratfall Effect, Subvert Exectations, Show, Don't Tell
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples and insights from the most recognized healthcare and tech brands.
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Happy Saturday!
Off to see 28 Years Later with my beautiful date aka my wife. Supposed to be a great movie. Fingers crossed. Just need to sneak in my snacks.
In other news, I found wonderful healthcare examples to share this week. Enjoy!
Onward and forward!
I. The Praftfall Effect
You’re more likable when you’re flawed. Or your product is flawed.
II. Subvert Expectations
Take a phrase and subvert expectations. It works even better if it’s a high-intensity scenario.
III. Show, Don't Tell
Don’t talk at your reader, talk to them.
Show them what you mean. It’s always way more effective, which works brilliantly for this glaucoma awareness and treatment.
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Thanks for reading!
Ben Watkins