Don’t Over-explain, Customer Objections, & Customer Journey Emails
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples and insights from the most recognized healthcare and tech brands.
Happy Saturday!
July is somehow speeding past me. It’s hot, humid, and I'm doing a lot of go-to-market messaging and strategy for clients.
And enjoying outside adventures with the family! Also, can’t wait to see Superman tomorrow!
Onward and forward!
I. Don’t Over-explain
Here’s an example of a B2B that captures the attention of the reader. Don’t overexplain to the reader.
Make it short and punchy. Make it appeal emotionally.
II. Customer Objections
If your headline makes a promise to the reader, make sure to back it up.
Don’t give your readers the hesitancy to doubt what you’re saying. Reaffirm it. Essentially guarantee it. Show your readers that you mean business.
III. Customer Journey Emails
Your emails should meet your customers where they are in their journey. And it’s memorable and does a great job of calling out the audience.
I like how this email does just that. It’s simple and effective.
P.S. Things to click on below:
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Thanks for reading!
Ben Watkins