3 Copywriting Examples That Show You the Power of Healthcare Messaging
Tips and tricks to make your messaging stand out, if it's in B2B or B2C healthcare.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples and insights from the most recognized healthcare brands.
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Happy Tuesday!
I put together copywriting examples. And it’s not even Saturday.
Thought I’d share examples that show the power of good copywriting, especially in healthcare.
Don’t Overcomplicate the Hero Section
Your hero section is your first impression.
You’re not only making a promise. You’re also trying to capture the attention of your audience. This headline does that with alliteration. The subheadline shows the what and why.
I love the video right below it because it shows the demo without necessarily needing to book a demo. Absolutely frictionless.
A Simple and Powerful Framework
I like Athela’s about page because it’s the perfect way to use a framework.
Describe a problem you came across. Show what happens when it’s not solved. And then end with how you’re changing it with a new solution.
Social Proof Mastery
My screenshot doesn’t show the brilliance of these testimonials. Because if you click it, each one of those turns into a full-blown case study.
I also like the messaging they put behind it. They promise a specific desire and show how each of those individuals accomplished it.
P.S. Things to click on below:
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Thanks for reading!
Ben Watkins