My Process for Rewriting a Free Trial Email That Sticks

Your free trial email doesn't have to just be another email.

Jul 10, 2025

∙ Paid

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting, marketing examples, and conversion tactics from the most recognized healthcare & tech brands.

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Last week, I shared a rewrite from Krisp.AI of their free trial emails aka the example below.

Today, we are unfolding that process like a fine cup of coffee.

Let’s dive in.

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