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Feels Like a Conversation, Familiar References, Connect Emotionally
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
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Benjamin Watkins
7 Underrated B2B Emails Tips That Make Inboxes Drool In Jealousy
Messaging works around a strategy. Let's look at that strategy.
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Benjamin Watkins
Bring Characters to Life, Product Demonstration, Paint a Bleak Future
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
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Benjamin Watkins
How to Write Better Healthcare Nurture Emails (Deep Dive Example)
Make it about the end user. Get specific. Create a gap.
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Benjamin Watkins
Don’t Over-explain, Customer Objections, & Customer Journey Emails
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
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Benjamin Watkins
My Process for Rewriting a Free Trial Email That Sticks
Your free trial email doesn't have to just be another email.
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Benjamin Watkins
The Galactic Blueprint to Nurture Emails: How to Drive Conversions in Healthcare
"Oh, so that's how you send a nurture sequence"
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Benjamin Watkins
Innovaccer Emails, Free Trial Ending, & Landing Page Headlines
Home cooked copywriting examples for your enjoyment (all rewritten by yours truly). Sip some coffee. Relax.
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Benjamin Watkins
1
8 Copywriting Techniques That Knock Your Copywriting Socks Off
Things I've found and loved.
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Benjamin Watkins
3 Copywriting Examples That Show You the Power of Healthcare Messaging
Tips and tricks to make your messaging stand out, if it's in B2B or B2C healthcare.
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Benjamin Watkins

June 2025

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