YouTube, Chocolate, & Numbers
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized brands. I also look at the online writing trends that revolutionize how you write online.
Happy Saturday!
And Happy New Year!
I’ll be following last year’s goals of drinking loads of coffee, hanging out with my wife and kids, and working on delivering even better copywriting examples.
Onward and forward!
I.
Every headline should cater to either problem-aware or solution-aware readers.
The top headline is more solution-aware but lacks specifics.
The bottom headline teases an outcome and shows how with a specific value-based solution.
II.
I found this email and love it because it’s hilarious and catchy.
So many brands try to treat copywriting like they are trying to hit all the checkboxes.
When they do that, they forget to have fun. Tell a story. Being funny is a great way to hook someone’s attention.
III.
There are three forms of social proof.
Show specific testimonials
Show big numbers
Show big brands
My most popular (and newest) articles:
​7 Underrated Landing Page Tips (5k reviews)
7 Lessons I Learned Launching a $1 Digital Product (3.3k claps)
​My B2B Landing Page Guidebook (long-form article)
7 Ways to Maximize Your Creativity (newest article)
When you're ready, here are three ways I can help you 👇
​Hire me for a copywriting project
1:1 coaching session for 1 hour
Take my $1 landing page course
If you enjoyed this newsletter, share it with a friend, a neighbor, or a random stranger.