The 4 Cs, Rule of One, & Lessons From Notion
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at ways to become a better writer with a dose of personality.
Popular past issues and resources:
YouTube Channel: (five new videos)
Article: Every Successful (& Failed) Marketing Tactic I’ve Tried on LinkedIn
Happy Saturday!
Fishing and canoeing with the kiddos today. And then maybe a good Pixar movie (like Ratatouille) with ice cream to cap it off! The best kind of Saturday.
I’m also launching (finally) a writing and copywriting cohort next month. It’s a 5 - week intensive program that helps people find their writing personality, become a part of an exclusive writing community, and captivate your true fans through copywriting.
Details to come!
Onward and forward!
I.
The 4 Cs of copywriting: Compelling, Clear, Concise, and Credibility.
Your landing page, emails, sales pages, headlines, and every kind of copywriting needs to follow these patterns.
These two landing page examples show that how they get 3 out of 4. But are also missing key parts.
II.
The Rule of One is another golden copywriting nugget that focues on one reader, one promise, one call to action.
It makes it simple for the reader to understand.
III.
Notion has a great landing page.
Notion’s headline shows the steps to transformation from pain to benefit.
Alliteration is when you use the same word in successive sentences to create cadence (I LOVE the technique).
My most popular (and newest) articles:
​7 Underrated Landing Page Tips (7.1k reviews)
7 Lessons I Learned Launching a $1 Digital Product (8.4k reads)
​My B2B Landing Page Guidebook (long-form article)
The Key to Maximizing Your Conversion Rate (newest article)
When you're ready, here are a few ways I can help you 👇
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