Talk Like a Customer, Email Education, & Demo Critiques
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and technology brands. I also look at ways to become a better writer with a dose of personality.
Popular past issues and resources:
Foundational Freelance Course $17 (Learn how to find clients)
$1 landing page course (Taken by 188 people)
Happy Saturday!
Greetings on this fine springish weather day! Going to see Kung Fun Panda 4 today with the kiddos and eat lots of candies. And probably do a bike ride.
This week, I dove deeper into what makes a great healthcare (or Medtech) demo page or email.
Onward and forward!
I.
Prospects want to read something that sounds familiar to them.
There’s nothing more familiar than taking the words out of their mouth and putting them on the copy itself.
That’s winning copy.
II.
I love this email from Beekeeper’s Naturals.
Humor is one of the best ways to grab attention. Make people keep reading. Make them smile.
And then educate with essential facts.
III.
I’ve looked at a lot of SaaS demos. These were from three healthcare tech companies I looked over.
The first one asks for too much information (too much friction).
The second is better but is also asking too much information and lacks social proof.
The third one is the best because it’s short, has social proof, and uses the word “get” to imply a benefit.
My most popular (and newest) articles:
7 Underrated Landing Page Tips (7.4k reviews)
7 Lessons I Learned Launching a $1 Digital Product (7.4k reads)
My B2B Landing Page Guidebook (long-form article)
7 Sales Tactics That Have Helped Me Build a 6-Figure Business (newest article)
When you're ready, here are three ways I can help you 👇
Hire me for a copywriting project
Take my $1 landing page course (Taken by 190 people)
Take my $17 freelance course (my sales tactics to finding more clients)
If you enjoyed this newsletter, share it with a friend, a neighbor, or a random stranger.