Stories, Super Clarity, & PAS Framework
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at ways to become a better writer with a dose of personality.
Popular past issues and resources:
Happy Saturday!
I spent the week working on cool projects with health tech organizations doing cool things. I’m also sharing more video content on social - gotta start somewhere!
By the way, what content/examples would you like to see more of in the next few weeks?
Onward and forward!
I.
People remember stories, not random facts.
Become a great storyteller, and you’ll have an audience craving to learn more.
II.
Great copywriting is simple to understand copywriting.
Don’t overcomplicate it.
III.
Skye has a great About Page because it follows one of the most effective copywriting frameworks: P.A.S.
Introduce the problem, agitate that problem, and then segue into the solution.
My most popular (and newest) articles:
​7 Underrated Landing Page Tips (7.4k reviews)
7 Lessons I Learned Launching a $1 Digital Product (7.4k reads)
​My B2B Landing Page Guidebook (long-form article)
8 Copywriting Techniques to Make Your Brand Stand Out (newest article)
When you're ready, here are a few ways I can help you 👇
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