Stand Out From the Competition, Nurture Stories, & Value-Driven CTAs
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at ways to become a better writer with a dose of personality.
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Happy Saturday!
Hot weather has arrived and so have the bugs. Time to bunker down and hit the pool. Or go into summer hibernation.
In other news, I’m working with some new clients this week on some cool email marketing projects.
Now, let’s look at some awesome email copywriting examples.
Onward and forward!
I.
This is a great landing page that shows the power of copywriting.
It leads by showing how they are the only thing in their market. Then they tease the outcomes. AND then they validate what they offer with social proof.
II.
Harry’s razors show why some guides are great at interesting readers.
Hook the reader with something actually interesting to read. And then break it down in just 3 steps in the most simple way.
Don’t overcomplicate it.
III.
A better way to frame your call to actions is to make them more value-driven.
Less vague. More actionable outcomes.
My most popular (and newest) articles:
​7 Underrated Landing Page Tips (7.4k reviews)
7 Lessons I Learned Launching a $1 Digital Product (7.4k reads)
​My B2B Landing Page Guidebook (long-form article)
8 Copywriting Techniques to Make Your Brand Stand Out (newest article)
When you're ready, here are a few ways I can help you 👇
​Hire me for a copywriting project
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