Social Proof, Exclusivity, & Positioning
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized brands. I also look at online writing trends and creative ways to solve confusing problems.
Past issues and resources:
Happy Saturday!
This week, I learned so much about social selling from one of the best, Darren McKee.
My wife and I also took our five kids to Costco. People definitely noticed how many kids we had, mostly because we took all the samples.
Onward and forward!
I.
I LOVE how Pourri reframes their social proof. They aren’t just showing you. They are inviting you to be a part of the fun.
It’s one of the best ways to collect social proof.
II.
Only makes your product exclusive. Actually emphasizes something to the reader.
This product page does everything excellent.
Leads with social proof. Then write a great (exclusive) headline that’s empathetic to readers. Lastly, add bullet points that lead with short, succinct value props.
III.
Javy Coffee understands its positioning.
It’s not about convenient coffee. It’s not how they position themselves to the customer or against their competitor.
Positioning is how you want the reader to remember your brand.
Javy Coffee says they are the fastest, easiest, and most convenient. There is no room for second best. They ARE the best.
My most popular (and newest) articles:
​7 Underrated Landing Page Tips (7.3k reviews)
7 Lessons I Learned Launching a $1 Digital Product (7.2k reads)
​My B2B Landing Page Guidebook (long-form article)
4 Things I Changed With My New Freelance Course (newest article)
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