Simple, Beer, & 35 a Week
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized brands. I also look at online writing trends and creative ways to solve confusing problems.
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Happy Saturday!
I went on a 4-mile walk this morning with the older kiddos. Now I need a nap and more coffee.
I spent the week writing FB ads, working on cool projects, and posting my second YouTube video! It 100% sucks, but gotta start from somewhere.
Onward and forward!
I.
Sell the simple.
Simple copywriting is clear and effective. McDonald’s doesn’t overcomplicate it with design or fancy words.
II.
Honesty is powerful in copywriting.
I love good beer, especially Newcastle beer. When they launched the No Bollocks campaign, they went 100% honest, clever, and conversational.
Talk like a real human being.
III.
Ogilvy is an advertising legend.
He wrote this humdinger. It’s good because it sells the details by showing how affordable it is to do a dream vacation.
Paint a picture of a thrilling and affordable adventure in the reader's mind.
My most popular (and newest) articles:
​7 Underrated Landing Page Tips (6.7k reviews)
7 Lessons I Learned Launching a $1 Digital Product (5k reads)
​My B2B Landing Page Guidebook (long-form article)
4 Things I Changed With My New Freelance Course (newest article)
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​Hire me for a copywriting project
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