Sell the Details, Speak Like a Customer, and Dismantle Old Beliefs
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at ways to become a better writer with a dose of personality.
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Happy Saturday!
Sunshine and thunderstorms have overtaken NC. And I’m here for it. Incredibly gorgeous out here.
In other news, I had a wild idea to try running a half marathon this year. Sounds fun (and exhausting).
Enough talk, let’s jump into these examples!
Onward and forward!
I.
Email marketing has the highest ROI - when done right (that’s also why I love doing it).
Because when done right, it conveys a story with specific details.
In the example below, it doesn’t just sell the big picture, it sells the details of that big picture. A great year in review email!
II.
People listen to people who sound like them. They want to feel heard. They want to feel seen.
That’s why conversion copywriting is built around data. Look at your customers' reviews and turn them into a familiar and relatable headline.
III.
I love this health tech email because it’s simple and effective.
Start with a compelling hook. Dismantle old belief. Create new beliefs.
A powerful framework.
My most popular (and newest) articles:
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8 Copywriting Techniques to Make Your Brand Stand Out (newest article)
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