LinkedIn Writing, PAS Framework, & Frictionless Popups
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at how to build an audience online by writing conversationally and with a dose of personality.
Popular past issues and resources:
YouTube Channel: (I break down a health tech landing page)
1:1 Consulting: Get 1 hour feedback on your copy (summer rate)
Article: Every Successful (& Failed) Marketing Tactic I’ve Tried on LinkedIn
Happy Saturday!
And happy early Father’s Day! I’ll be stuffing with my face with pie (literally) in a pie eating contest today. I’ll have a photo ready for you all next week.
In other news, summer is in full swing with swimming and more swimming.
Also, I’m getting signups for my summer 1:1 consulting! Jump on a call if you want to ask me questions around copywriting, conversions, or writing online.
Onward and forward!
I.
Darren McKee is the absolute best on LinkedIn. I’ve even taken his sales cohort, which is amazing.
He has also amazing LinkedIn post that follow a simple and powerful copywriting formula - PAS.
II.
I love PAS framework so much that I’m sharing another copywriting example around it.
This time from Kintsugi health. They have a lead generation landing page that follows the problem, agitation, and solution framework.
Although I gave the subheadline and CTA more love.
III.
A good popup should make it easy for the user to take action. Here’s why this popup is good:
Relevant and compelling headline (Discover trends before they’re trending)
Specific and useful information (See the best trends every week in your inbox)
Credible (Join 45,527 readers)
Frictionless (Only asks for email addresses)
Easy (It only take two minutes to sign up)
My most popular (and newest) articles:
​7 Underrated Landing Page Tips (7.1k reviews)
7 Lessons I Learned Launching a $1 Digital Product (10.4k reads)
​My B2B Landing Page Guidebook (long-form article)
The Key to Maximizing Your Conversion Rate (newest article)
When you're ready, here are a few ways I can help you 👇
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