Great Headlines, Scannable Copywriting, & Paint a Picture In the Reader's Mind
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at ways to become a better writer with a dose of personality.
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Happy Saturday!
This week was a week of articles, YouTube videos, and Instagram reels. I’d say I’m finding my groove.
I also bought a whole bag of jelly beans at Costco. Best purchase ever.
P.S. If you need help with copywriting, schedule a call, and let’s see if we can partner on a project together!
Onward and forward!
I.
Some people might call this clickbait. Here’s the thing: It’s only clickbait if it promises something to the reader and doesn’t deliver it.
Pop-up ads will promise something in the headline, and then there’s like two sentences about it.
Write a banger headline and deliver on that promise in your article. If you do that, it’s not clickbait (the secret to NOT writing clickbait titles: don’t overpromise).
II.
Long, dense paragraphs are hard to read.
Broken paragraphs and stand-alone sentences are so much easier on the eyes. Your readers will thank you.
One of the easiest ways to improve your copywriting.
III.
Avoid writing lines that every company writes. Instead, paint a picture in the reader’s mind.
My most popular (and newest) articles:
​7 Underrated Landing Page Tips (7.4k reviews)
7 Lessons I Learned Launching a $1 Digital Product (7.4k reads)
​My B2B Landing Page Guidebook (long-form article)
8 Copywriting Techniques to Make Your Brand Stand Out (newest article)
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​Hire me for a copywriting project
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