Getting Wildly Specific, Objections, & Product Aware
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at ways to become a better writer with a dose of personality.
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Happy Saturday!
Summer is here, and it is hot. I will be staying indoors and drinking plenty of coffee.
In other news, I found some hot copywriting tips ready to be sent out. As in right now. As in, in this newsletter.
Onward and forward!
I.
If you can attach a number to a vague benefit, you could give it more punch. Numbers give it more meaning.
Anyone can save on flights, but can you save 40% to 90%? That’s the differentiator.
II.
Great copywriting anticipates objections. Even if you have a great offer, prospects always have a “but what about…”
Know the objection and instantly address it.
III.
A nurture email series should lead the subscriber through the stages of awareness.
Email 1: (Problem Aware)
Email 2: (Solution Aware)
Email 3: (Product Aware)
Email 4: (Product Aware)
Email 5: (Most Aware)
Email 6: (Most Aware)
Email 7: (Most Aware)
This email is for people who are most aware and probably on the hunt for a discount. You don’t send discounted emails because it’s cool (it’s a strategy).
Also, I like the play on words.
My most popular (and newest) articles:
7 Underrated Landing Page Tips (7.4k reviews)
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My B2B Landing Page Guidebook (long-form article)
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