Flattery, Hot Sauce In Coffee, & Two Ideas
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized brands. I also look at online writing trends and creative ways to solve confusing problems.
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Happy Saturday!
Somehow, March is here, and flowers are blooming. Wasn’t it Christmas last week?!
Also, if you haven’t tried vanilla ice cream and caramel sauce from Trader Joe's, try it and thank me.
Lastly, I would like to thank this week’s sponsor. It’s me. I’m the sponsor. By the way, how would you all feel if these emails were sponsored in the future?
Onward and forward!
I.
Never underestimate the power of flattery.
People love it when you compliment them. And adding words like “you” is proven to help with conversions.
II.
Ujjo was a startup that offered hot sauce in coffee (I know, weird).
The copywriting on their website was fire - pun intended. They had three things I found awesome on their website.
III.
Show where you started and the end destination.
Share the beginning of the story and the outcome of that story.
P.S. Is it me or is a lot of whiskey, rum, and gin named after a year?
My most popular (and newest) articles:
7 Underrated Landing Page Tips (7.4k reviews)
7 Lessons I Learned Launching a $1 Digital Product (7.4k reads)
My B2B Landing Page Guidebook (long-form article)
7 Sales Tactics That Have Helped Me Build a 6-Figure Business (newest article)
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That first point especially...You are absolutely right! 😉