Copywriting Relatability, Stand Out, 60 Seconds
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at ways to become a better writer with a dose of personality.
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Happy Saturday!
Lots of adventures at parks today with the kids, cousins, and grandparents.
And Happy early Easter!
Onward and forward!
I.
Don’t think like a marketer. Think like a parent.
And then write like a parent.
II.
From the Ad Professor himself:
“Stadetler Highlighters
Principle: Lollapalooza effect
Charlie Munger has a concept called Lollapalooza: It's when you combine multiple persuasion techniques at once.
This ad combines iconic association, storytelling, AND showing the product in action.”
III.
Demonstrate the outcome. Sell the specifics.
Doesn’t get much better than that.
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7 Underrated Landing Page Tips (7.4k reviews)
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My B2B Landing Page Guidebook (long-form article)
8 Copywriting Techniques to Make Your Brand Stand Out (newest article)
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