Complements, Twist a Phrase, & Similes
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and technology brands. I also look at ways to become a better writer with a dose of personality.
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Happy Saturday!
So much spring going on. The North Carolina pollination is in full effect. Car is covered in yellow pollen.
Also, just started watching The Gentleman on Netflix. And it’s really good. If you like Guy Richie movies/shows.
This week, I looked at fun print ads and what makes them stand out.
Onward and forward!
I.
Grab people’s attention by starting with a common phrase.
Then, give it a fun twist at the end.
That’s A+ copywriting.
II.
Similies in copywriting help readers better understand the product.
It also allows you to connect two ideas.
III.
Brilliant copywriting stands out with indisputable facts.
Be the only thing others can’t.
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Really valuable information packed in your newsletter and medium. Thanks!
I only read the first one of these examples, because I've been screaming ever since.
[I notice that the ice-cream packaging says "Made with cauliflower & other veggies", which would lead me to checking the ingredients on the other side of the pack...another win for them!]