Combined Sentences, Anatomy of a Great Email, & Better Benefits
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at ways to become a better writer with a dose of personality.
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Happy Saturday!
This week was filled with delicious barbecue, walks with kids, and lots of copywriting. AND I wrote an article that’s taking off on Medium.
All good things.
I hope you all had an amazing week! I know you all are crushing it. Keep going!
Onward and forward!
I.
Create two different meanings by combining two sentences.
You give people two different kinds of perspectives.
II.
The anatomy of a great how-to email to B2C customers.
Plus, I love tea (but coffee more).
III.
I see so many brands write a line that isn’t clear. It’s a vague benefit.
Dive deeper into the benefits. Make it as clear as possible. I reworked this headline to clarify what they actually provide.
My most popular (and newest) articles:
​7 Underrated Landing Page Tips (7.4k reviews)
7 Lessons I Learned Launching a $1 Digital Product (7.4k reads)
​My B2B Landing Page Guidebook (long-form article)
8 Copywriting Techniques to Make Your Brand Stand Out (newest article)
When you're ready, here are a few ways I can help you 👇
​Hire me for a copywriting project
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