BraveCare's Website, Wheel's Positioning, & RedCross' Generational Effect
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at ways to become a better writer with a dose of personality.
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Happy Saturday!
My family loves all the green in North Carolina. So much green. Also, my wife and I started watching Fallout on Amazon, and it’s amazing. That’s it.
I’m also getting back into writing one (maybe two) banger articles every week on Substack about landing pages, startup growth, health tech marketing, and emails.
Now I need more coffee.
Onward and forward!
I.
Brave Care is a pediatric urgent care service that has excellent website copy for a few reasons:
It speaks to the right audience (parents). And there’s emotion in the language.
II.
Positioning is about knowing your market value. It’s about knowing what makes your brand different from your competitors.
Wheel Healthcare has a landing page with a positioning angle - they show what makes them different/valuable.
The Call to Action is also great at calling out the audience instead of saying something vague.
III.
The Generational Effect
It's a bias in which people are more likely to retain information when they need to generate an answer.
The example below shows how you need to fill in the missing letters, so now you’re more likely to remember it.
My most popular (and newest) articles:
​7 Underrated Landing Page Tips (7.4k reviews)
7 Lessons I Learned Launching a $1 Digital Product (7.4k reads)
​My B2B Landing Page Guidebook (long-form article)
8 Copywriting Techniques to Make Your Brand Stand Out (newest article)
When you're ready, here are a few ways I can help you 👇
​Hire me for a copywriting project
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