Great question! I do use those kind of tools but usually framed through B2B. Like I map the buying committeeās critical moments (where sales stalls, where value is questioned). In that way positioning + copywriting line up directly with the customerās journey.
Transitioning from B2C to B2B, do you like to utilise CEPās in your process and to work up clear copywriting?
Great question! I do use those kind of tools but usually framed through B2B. Like I map the buying committeeās critical moments (where sales stalls, where value is questioned). In that way positioning + copywriting line up directly with the customerās journey.
Thank you, that's super helpful!