Brewery Management Simplified headline was easier to read at a glance, so personally I preferred the more direct approach on that one, but I LOVE the Like Having A Barista In Your Freezer version. The mental image is initially jarring because having a live person in the freezer is normally a bad thing, but it explains the product perfectly and memorably.
Brewery Management Simplified headline was easier to read at a glance, so personally I preferred the more direct approach on that one, but I LOVE the Like Having A Barista In Your Freezer version. The mental image is initially jarring because having a live person in the freezer is normally a bad thing, but it explains the product perfectly and memorably.
It's one of my favs too!