A Simple (and Super Effective) Way to Improve Your Landing Page Headlines

Never underestimate the first thing people read.

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and stories so you can build an audience, transform your writing, and create endless opportunities.

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Small changes in your landing page headline will make a huge difference.

You could lead with problem-aware or solution-aware headlines. You could write headlines based on customer reviews. There are a lot of changes you could make.

Here are a few examples that show how you can improve the copywriting on your landing page.

Stop Using Jargon Words

Brewery management simplified feels like a lazy headline.

I enjoyed rewriting this. So much personality could be added. So I added it. I made it more specific, added some fun language, and made it about the reader.

Handle Customer Objections

If your headline makes a promise to the reader, make sure to back it up.

Don’t give your readers the hesitancy to doubt what you’re saying. Reaffirm it. Essentially guarantee it. Show your readers that you mean business.

Try Saying Literally or Actually

If you want to emphasize a point, try saying “literally” or “actually”.

The reader may not believe you. They may roll their eyes because they’ve heard it all before.

A few words can make a whole lot of difference to your headline.

Paint a Picture In the Reader’s Mind

You can say something boring, or you can paint a picture in the reader’s mind.

Make them imagine your product. Make them believe in it!

Instead of saying coffee in your freezer. Say what it’s like. Give people an interesting way of looking at it.

Just Say It How It Is

Copywriting is never effective if it isn’t clear.

Sometimes, you just gotta say it how it is. The example below shows that the first line makes no sense.

Just say what you’re introducing to the customer.

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