A Clever Way to Grab Attention, This Is Not, and Product Details
3 copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at ways to become a better writer with a dose of personality.
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Happy Saturday!
I spent the last week having lots of adventures with the family. It's always a blast. Now onto the work!
Onward and forward!
I.
Hijack the conversation by making it appear like something else.
It grabs attention. And it’s clever (and clear).
II.
Telling people what you’re not is just as effective as telling them what you are.
Spark curiosity. Get them to keep reading.
III.
Don’t try to convince the reader
Let the product convince the reader. Unravel the specifics.
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