Wok It, Familiarity, & Audience Outcomes
3 spicy copywriting examples coming your way.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and persuasion so you can build an audience, transform your writing, and create endless opportunities.
Happy Saturday!
Today is the last day to get my email workshop for the early-bird price of $100 (instead of $125. I’ll be hosting it on Tuesday, August 27th, at 1:30 pm EST).
You also get access to my landing page course (closed only to invite).
In other news, I’m enjoying this weekend at the beach with family. Lots of sand and sandcastles!
And I’m officially ready for fall. Not like pumpkin spice crazy obsessed ready. But I’m ready.
Onward and forward!
I. Get Your Readers to Pause and Read
Great emails get. people to pause and take action. That’s all there is to it. If you can get people to read your copy because it stands out, you’ve done your job.
Create fun puns (not cliche) that serve a purpose of telling a story like the email below. It gets people to pause.
II. Never Underestimate the Power of Familarity
Familiarity is one of the greatest things you can do as a copywriter.
Google is writing copy that is familiar to Apple. They are tapping into the mind of Apple’s audience. They are assocating themselves with greatness.
In the example below, Apple’s ad came first and then Google created something similar.
Plus it’s also a great play on words.
III. Every Email Is About the Audience’s Dream Outcome
MasterClass knows that it’s not about who’s teaching the class.
It’s about the reader. Make it about the reader’s transformation. The email on the right speaks to the reader’s transformation and what they get from this course.
Bonus: Flowchart Fun
When you're ready, here are a few ways I can help you 👇
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Thanks for reading!
Ben Watkins