Virtual Care Visits, Nano Not-Boring, Not Shot on iPhone
Home cooked copywriting examples for your enjoyment.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. From the inner workings of my brain, I craft together memorable emails, landing pages, social, and even video ads to show you the power of copywriting and advertising.
Happy Saturday!
I’m loving this fall weather. The cooler weather. The leaves are falling. Bike rides with the kids are amazing out here in NC.
Also! I had a grand time creating brand-new ad concepts in Figma. All original. All coming your way.
Onward and forward!
I. Don’t Say the Feature. Say the Benefit of Your Feature
Everlywell sent an email notifying customers of virtual care visits. Of course, they decided to make it as boring as possible.
So I reworked it. Instead of focusing on the feature, I focused on the benefit of that feature.
II. Engage Your Readers, Don’t Bore Them to Death
Leo Burnett said to make your copy fun to read. Ben Watkins also says that.
This email from Boka needed a refresh. Unless this email is getting sent to a bunch of scientists or biocompatible enthusiasts, this email isn’t as engaging as it could be.
Add some humor. Make it fun to read.
III. Show the Opposite
You may remember Apple’s iconic campaign, “Shot on iPhone.”
They’d show amazing photos shot on the iPhone designed to show the camera's power.
I created this ad concept to show the opposite effect. Show the lack of power from other phone cameras.
Suggestions?
If you want me to create an email, landing page, or social ad concept around a popular brand, reply to this email.
When you're ready, here are a few ways I can help you 👇
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Thanks for reading!
Ben Watkins
Best so far! Loved the changes you made. Your creative skills definitely made them better.
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