Underrated Copywriting Tips to Improve Your Email Conversions
How to write emails with a full cup of conversion copywriting flavor. 4 examples coming your way.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and persuasion so you can build an audience, transform your writing, and create endless opportunities.
Top of the Wednesday afternoon!
As a friendly reminder, Saturday is the last day to get my email workshop for the early-bird price of $100 (instead of $125. I’ll be hosting it on Tuesday, August 27th at 1:30 pm EST.
You also get access to my landing page course (closed only to invite). And my email.
I’ll share how to craft emails that get people to take action and segmentation practices.
That’s it. Ta-da! Now for the main event.
Emails are things that will never go away.
Internet outage? Apocalypse? Darth Vader invades earth?
Nothing will get rid of email. So you might as well embrace it and get good at it. Your subscribers will also enjoy your emails more.
To improve your email messaging (ahem and performance), here are some underrated copywriting techniques - with examples - to show you how to improve your emails.
1. B2B Is About Your Customer’s Customer
Business to business is not really business to business.
It’s about helping a business do more for its customers. Software companies sell software to other companies to get more leads and be more efficient.
Your B2B emails should speak to the benefit and outcome of what your product does not only for the business but also for the business’s customers.
Here’s an example.
2. The Funny Founder’s Email
You may all know that I’m a fan of humor (partly because I’m kinda funny).
That’s why I love this copywriting technique. It’s funny because it adds a crucial element of what it means to be funny—surprise.
Here’s an example.
Keep reading with a 7-day free trial
Subscribe to La Vie Ben Rose to keep reading this post and get 7 days of free access to the full post archives.