The Ultimate Guide to Leveraging LinkedIn (Find Leads and Write Snappy Content)

Most people only know about posting and engaging. But there's a lot more to LinkedIn that helps me get 5-10 meetings a week.

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and persuasion so you can build an audience, transform your writing, and create endless opportunities.

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Three years ago, I was writing cringe-worthy content on LinkedIn. I was posting and ghosting my Medium articles. I’d send send DMs that looked like a high school report.

Today, I’m getting sponsored for my LinkedIn posts. I’m booking at least five meetings a week. AND I’m having fun doing it.

Sure, you can hack the system and imitate every creator. Or you can stand out by being yourself while finding leads.

Here are the ways I’ve learned to leverage LinkedIn.

1. Post Twice a Day. Five to Six Days a Week

Getting consistent is how you get good at LinkedIn. You don’t necessarily have to be the biggest lights on the platform. You want people to know that you’re showing up every day.

I’ve seen creators with 30,000 to 50,000 followers because they’ve consistently created content for the last five years. They didn’t write viral content. It was just about showing up over and over again, regardless of the results.

2. Create Content Buckets

Content buckets are what make being consistent a lot easier. You’re not spending hours looking for content.

Here’s what I’ve found effective for creating content topics, especially around AI. Here’s an example of creating content buckets around writing and copywriting.