The Blueprint for Writing Effective Cold Emails

Examples of what works and how to diversify and create strategies around cold emails if it's B2B, job prospecting, or freelancing. Visual examples included.

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and persuasion so you can build an audience, transform your writing, and create endless opportunities.

---

My first freelance client came from a cold email.

But I also had zero success with hundreds of cold emails before and after that moment in my career.

That’s the nature of cold emails. They sometimes work. They also never work. You can play the numbers game. Or you can play the ultra-personalized game (and still get rejected).

If there’s one thing I’ve learned from sending thousands of cold emails, you learn the more you go. There are different strategies that work for brands, freelancers, and even people looking for jobs.

Now, I’ve written hundreds of cold emails for myself and for other brands.

Here’s the cold email blueprint I use over and over again.