Supercharge Nothing, Emails That Tell Stories, & AIDA Framework
Home cooked copywriting examples for your enjoyment.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands.
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Write a Landing Page That Converts (38 pages) - Principles of conversion, examples, and how to write a B2B or B2C landing page
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The Write Angle (59 pages) - How to write on LinkedIn and write conversationally
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I. Supercharge Nothing
Can we all agree that supercharge is the most hyped word ever? Agreed.
Let’s look at customer reviews and change it like a good copywriter. Ta-da! Find the voice of the customer!
Look for patterns, awareness, and common themes.
II. Write Emails That Tell Stories
I don’t care if it’s a webinar email. I don’t care if it’s an announcement email.
Emails have the highest ROI of any medium, so use them to tell amazing stories. Don’t write terrible emails because you think it’s “just a webinar email.”
I reworked this webinar email to paint a picture in the reader’s mind.
III. AIDA Framework
Frameworks are part of the copywriting process. They aren’t shortcuts; they are stepping stones to getting a step closer to increasing conversions.
This landing page from Apploi is the perfect example of creating a framework to match your audience’s stage of awareness.
When you're ready, here are a few ways I can help you 👇
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Ben Watkins