Solve Problems, Death, and Snappiness

3 copywriting examples & 3 writing examples from around the web.

Hi, I’m Ben Watkins 👋 Thanks for joining La Vie Ben Rose. Every week, I unravel copywriting questions, examples, and conversion tactics from the most recognized healthcare and tech brands. I also look at how to build an audience online by writing conversationally and with a dose of personality.

Popular past issues and resources:

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Happy Saturday!

How is it July 4th next week?! Feels like summer is flying by. Just keep swimming, like literally just keep swimming because it’s so hot.

Lastly! I added writing examples to this newsletter. I LOVE writing. And I want to help 1,000 creators, founders, engineers, and marketers transform their writing online.

Onward and forward!

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Copywriting Examples

I.

If your target market is an unaware audience, and they land on your page, you need to be clear on what value you’re offering them.

Don’t tell them you have software. Tell them what problem you’re solving.

II.

Create an enemy in your copywriting.

Say something against the status quo (don’t talk about death - we are definitely going to talk about it).

III.

Comparisons help paint a picture in the reader’s mind. This email does a great job of showing how long-lasting it is.

Never underestimate the power of humor.

Writing Examples

IV

Anaphora is the same word used in successive sentences and is designed to give your writing more cadence.

Bill Simmons uses the word “you” to create a pattern. It creates flow and cadence in his writing. And he’s making more personal and more about the reader by using the word “you.”

He does an exceptional job of involving the reader in his writing.

V

Paul Graham’s “How to Do Great Work” Is a masterclass essay. But his digestible writing makes it easier to read.

His sentences are short and simple. They keep you engaged.

VI

Paragraph structure makes your writing so much easier to read.

Lead with an opinion, back it up with examples, and then state why it matters. It creates an easy flow and systematic way of understanding your ideas.

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