Sir, This Is a Wendy's, Real-Life Scenarios, & Jot Coffee
3 spicy copywriting examples coming your way.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and persuasion so you can build an audience, transform your writing, and create endless opportunities.
Happy Saturday!
Next week, I’m doing a landing page masterclass workshop for $100 a ticket. It will be on Wednesday, September 4th at 1:30 pm EST.
This is a great opportunity to ask me questions about your landing page or my copywriting process. I’ll cover:
My conversion copywriting process for full landing pages or optimizing
The 10/90 Rule that transforms your landing page
An underdeveloped method for fixing B2B and B2C landing pages
How to write winning headlines
Examples of health tech and SaaS landing pages
The mistakes companies make with features and benefits
You’ll also get these bonuses:
Full access to my landing page course and resources in Circle
Learn to write a landing page like a conversion copywriter.
In other news, the leaves are starting to turn color. I can feel the pumpkin air sneaking into September. I’m ready for backyard bonfires.
I hope you all had a fantastic week!
Onward and forward!
I. Be Socially Relevant to Your Readers
If you want your content or ads to stand out, they need to be socially relevant.
Wendy’s and Starbucks Twitter account are great at doing that. They are surprising, funny, nostalgic, and always relevant.
II. Tease the Transformation In the Banner Headline
Your email headlines teases a benefit, an outcome, and a transformation. Give people a glimpse of how close they are to achieving something.
Jot isn’t vague and says something like “your only a cup of coffee away.” Borrrrrinnngggg.
They show the minimal amount of work needed to create the perfect cup of Jot coffee.
III. Create Relatable (Real-Life) Characters
Last month I advised a TikTok marketing agency on how to create hooks for their clients.
One of the most important things I told them is to embody a persona - create a character that feels real. The characters in this commercial feel real. They feel like real-life situations with a touch of exaggeration.
It doesn’t feel you’re trying to force a sale. It doesn’t feel like another boring commercial.
It tells a story that embodies a persona, a real life character that feels real and relatable.
When you're ready, here are a few ways I can help you 👇
If you enjoyed this newsletter, share it with a friend, a neighbor, or a stranger.
Thanks for reading!
Ben Watkins