Reddit Inspiration, "Because of That" Benefit, Vimeo's Allusion
Home cooked copywriting examples for your enjoyment.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands.
Happy Saturday!
Today, I’m teaching my five-year-old how to ride a bike. Always awesome to see my kids make a huge leap.
Also, it’s almost that time of year when I teach my kids about candy taxes. Can’t wait.
I. Reddit Inspiration
Reddit is a gold mine for finding reviews. It’s perfect for finding the voice of your customer. It also requires so much research.
Here’s an example of how I found a Reddit review to optimize Maven’s Demo landing page. The focus was more on employees and what they get than on a vague benefit.
II. “Because of That” Benefit
The most common benefit in copywriting and marketing is saving “time and money.” The key is to dig deeper and figure out what that means for the prospect.
Because they are using Zapier, team leaders and founders get to do what they do best.
This example gets deeper into what Zapier does for founders.
III. Vimeo’s Allusion Email
I love this email from Vimeo because while there’s room for improvement, it’s still effective at a few things.
The allusion headline plays well with the image. It calls out the audience in the subheadline, and it invites the user to take action.
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Ben Watkins