Literary Devices, Just Saying It, and an Unaware Audience
Home cooked copywriting examples for your enjoyment.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands.
B2B Email & Landing Page Toolkit Mastery (email and landing page workshops material + landing page course)
Happy Saturday!
I’m still recovering from a Thanksgiving feast. But copywriting examples must go on.
Also, I’ve made the decision to bundle my landing page and email workshops along with my landing page course into one for $500 $99 for infinity and beyond — or until I decide to change my mind. The reason is I’m taking a break from live workshops until sometime next year.
You can access the checkout page here: Email & Landing Page Toolkit Mastery
Onward and forward!
I. Literary Devices
I love literary devices more than I love coffee and pie. Just kidding. Pie and coffee are just better.
Anyhow, here are a few techniques to make your bullets, features, and overall messaging stand out to readers.
II. Just Saying It
Your headline could benefit from being a little bit clever and clear. You want to do whatever it takes to get better results from it.
Sometimes, you need to stop overthinking it and just say what your product or service offers. Don’t overcomplicate it.
Keep it simple.
III. Real Empathy
Landing pages are driven by impulsive and methodical decision-makers.
Impulsive decision-makers will take a look at your headline and decide if it’s for them. Methodical thinkers will read the whole page, wanting to be convinced.
You need a headline that describes what you do. It gives the impulsive decision-makers a reason to click. So, spell it out in your headline.
When you're ready, here are a few ways I can help you 👇
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Thanks for reading!
Ben Watkins