Landing Pages Explanation, Puzzle Copywriting, & Reverse Psychology
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples and insights from the most recognized healthcare and tech brands.
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Happy Saturday!
A great day to sip coffee. Actually, every day is great for that.
Let’s look at a wonderful healthcare (and research company) example that I love so much.
Onward and forward!
I. Explaining Landing Pages
Your landing page is when you set expectations.
You guide the reader down the page, taking them through the stages of awareness, and validating the promise you’re making to them.
II. Puzzle Copywriting
If your audience has to work to fill in the blank, they are more likely to remember it. It’s called puzzle copywriting.
It’s a clever and clear trick to get your message to stand out.
III. Reverse Psychology
This is a great example of knowing your audience. Call out the elephant in the room.
Don’t be afraid to challenge your reader.
P.S. Things to click on below:
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Thanks for reading!
Ben Watkins