Hyperbole, Emotional Experiences, & Puns
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized B2B healthcare and tech brands.
Happy Saturday!
Just watched Dept Q on Netflix and it’s so good. Like worthy of watching again soon. Highly recommend if you like detective shows.
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Onward and forward!
I. Hyperbole
Exaggerations work well when it’s something people would actually say.
Apparently, this was something that was said in the office about IBM. Then they turned it into an ad.
II. Emotional Experiences
Back in 2015, Slack ran its first ads. And they were a banger for a very specific reason.
It took a boring benefit like 48% less email and made it feel like a magical experience.
III. Puns
I love a good pun when it’s actually good. But it’s Ben awhile since I saw one.
This one works super well because it works as a funny play on words and on a practical level of what to order.
P.S. I have a few cool things to share (when you’re ready, of course)
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Thanks for reading!
Ben Watkins