How to Write a Hero Section, About Page Stories, & Universal Pain
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands.
Happy Saturday!
It’s a beautiful spring day. And it’s that time of year to enjoy bike rides, fishing, and long walks!
Onward and forward!
I. How to Write a Hero Section
Clay.com has a great hero section.
They show their competitive advantage. Make a promise from that advantage and make it frictionless to act on it.
II. About Page Stories
I like Figma’s About Page story because it’s a good way to tell a story.
It doesn’t have to be an earth-shattering hook. You just need to capture the reader’s attention and keep them reading from line to line.
III. Universal Pain
This email from Code speaks to the universal pain of meetings.
They show an example of a problem, take a stand against it, and create a call to value.
When you're ready, here are a few ways I can help you 👇
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Thanks for reading!
Ben Watkins