Greatest Email Ever, Call to Actions, & Missing Words
Home cooked copywriting examples for your enjoyment.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. From the inner workings of my brain, I craft together memorable emails, landing pages, social, and even video ads to show you the power of copywriting and advertising.
Happy Saturday!
My folks are visiting from CA and we had plenty of adventures with bike rides and doing holiday things!
Always a fun time!
In other news, my workshop is next week and you have three options to sign up!
You can skip the 1:1 and attend the 1 hour workshop for $197
Or you can get the PDF guide for $100 and get my email workshop guide
I. Greatest email ever
Back in the early 2000s, CD baby was just getting started. And this email set them off.
It captivated audiences. It told a story. And it was super personal. I broke down what made it so great.
II. Testing different call to actions
You can either ask your audience to take action or you can invite value.
Here’s an example of testing different call to actions that appeal beyond simply “Learn More”
III. Fill in the missing word
If you want to make your audience pause and think, then this missing word technique is brilliant.
It’s a creative way to get people to fill in the blanks, which makes them more likely to remember it.
When you're ready, here are a few ways I can help you 👇
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Thanks for reading!
Ben Watkins