Examples of LinkedIn Posts That Help Boost Your Engagement
LinkedIn posts can be engaging if you write the stuff you want to write. Here's how I do that.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and persuasion so you can build an audience, transform your writing, and create endless opportunities.
LinkedIn is the old and new creator platform. It’s an old platform that’s suddenly opening up to creators.
Sure, you may think it’s cringe. But that’s probably because you’re following cringe-worthy folks.
The secret to writing engaging LinkedIn posts is finding your voice and having fun with the platform. You don’t need to be a serious creator person.
Here are some examples of how you can improve your LinkedIn writing.
1. Formatting Is Everything
Formatting is readability.
When you make it scannable, you make it readable. Everyone is scrolling on LinkedIn.
If you want to stop the scroll, you need to make your posts scannable.
2. The Counterintuitive (Humorous) Post
Jack Raines has some of the best storytelling and counterintuitive posts.
He brings you in with a story and then throws a counterintuitive point at you with a shocking line.
These kinds of posts aren’t for everyone, but they are my personal favorite.
3. Find Your Voice With Different Forms of Content
The hook is the most powerful thing on social media.
This is a specific, descriptive hook. But the second line is even more powerful because Sam ties it in with a description with paranethesis.
4. Explain a Method
Nathan Baugh is a masterful storyteller.
One of his best posts is explaining a process. It’s him unraveling how something is done. He’s like reporting on his findings.
What can you find and give insight to for your audience?
5. Be a Storyteller
As you may have already realized, storytelling is such a critical part of writing on LinkedIn.
Josh Braun does an exceptional job at it. Part of that reason is because he leads with a line that introduces the story:
“Here’s a classic sales mistake.”
And then he goes into what that mistake is with a story.
When you're ready, here are a few ways I can help you 👇
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Ben Watkins
I can see why you say Jack Raines' stories aren't for everyone if they trend in that direction.
But putting that to one side, the story in the example above doesn't make sense to me. While it'll get peeps giving quick takes across many views, the story is missing something. Sure, that could be deliberate so as to bring maximum controversy and chatter to a social post, but it's a shame there's so much need for that when there are so many other amazing ways to achieve it.
Your excellent posts showcase more than enough of those examples!