Exaggerated Joy, Pattern Interruption, & Benefit Stacking
Home cooked copywriting examples for your enjoyment. Sip some coffee. Relax.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands.
B2B Email & Landing Page Toolkit Mastery 120+ PDF Page Toolkit
Happy Saturday and Happy New Year!
This year, I’ll bring the heat with new copywriting examples from emails to landing pages (some websites). And it will be a strong focus on B2B healthcare and SaaS.
Buckle up.
Also, if you’re wanting to level up (like seriously improve your emails and landing pages), check out my B2B Email & Landing Page Toolkit Mastery (120+ PDF pages of strategies, examples, and copywriting principles.)
Onward and forward!
I. Exaggerated Joy
I love raw authenticity. The testimonial isn’t a standard, “this is so good” generic testimonial. It’s exaggerated joy.
You want your testimonials to feel as real as possible and as specific as possible.
II. Pattern Interruption
One of my favorite copywriting techniques is pattern interruption through absurdity.
The left example is more on brand but also way more boring. The example on the right (I wrote) is more surprising and intriguing.
III. Benefit Stacking
When you stack benefit after benefit, you’re diving deeper into why the customer should buy from you.
From the headline to the call to action, everything is about the reader. You’re progressing from idea to idea (benefit to benefit).
When you're ready, here are a few ways I can help you 👇
B2B Email & Landing Page Toolkit Mastery (email and landing page workshop material - 120+ PDF pages + examples).
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Thanks for reading!
Ben Watkins