EHR Demo Emails, Sophisticated Markets, & Literary Devices
Home cooked copywriting examples for your enjoyment.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands.
B2B Email & Landing Page Toolkit Mastery (email and landing page workshop material - 88 pages + examples + Subject Line Cheatsheet)).
Happy Saturday!
Christmas is near. Parades are in full swing. And the holiday cheer is here. Also, Silo on Apple TV is a really good show (not really related to Christmas).
Anyway, as Q4 nears an end, work has been in full swing. I’m doing website refreshes, email campaigns, and landing pages.
Lots of plans to keep helping healthcare and SaaS companies going into 2025.
Onward and forward!
I. EHR Emails
I write a lot of lifecycle emails for healthcare and SaaS companies. One of the things I love to do is create a rhythmic effect.
I improved the email below to go beyond the standardized email. Tell a story. Get specific. Make it about the reader.
II. Specificity Wins In Sophisticated Markets
Every market has competition. Being able to leverage what makes you different is SO important. That’s what this headline says, especially with 90% adherence.
And it’s also solution-aware. That means the audience is looking for what makes you stand out.
Lastly, it follows a powerful framework:
Problem: High-risk members struggle with adherence.
Agitation: Non-adherence has significant consequences (implied by the emphasis on "high-risk members").
Solution: Achieve 90% adherence with Perx.
III. Literary Devices
Literary devices are a copywriter’s best friend.
They make an idea stick out. They help your words pop and give it “oomph.” And they are scientifically proven to make you remember things.
Here are some examples from Notion.
When you're ready, here are a few ways I can help you 👇
B2B Email & Landing Page Toolkit Mastery (email and landing page workshop material - 88 pages + examples + Subject Line Cheatsheet).
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Thanks for reading!
Ben Watkins