Copywriting Examples - My Favorites From 2024
Home cooked copywriting examples for your enjoyment.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands.
Happy Saturday and happy early New Year!
I’m ready to conquer 2025. Sharing more copywriting examples, doing more YouTube and Instagram, and diving deeper into all things copywriting.
Onward and forward!
I. Show, Don’t Tell
When you have an amazing design, you don’t need to overexplain every single part.
You want to let the design do most of the talking. Minimal words. Maximum effect.
II. Promise the Moon
This is one of my favorite headlines from 2024.
Don’t make it about yourself. Make it about the problem you’re solving. You can do that by making a bold claim about the problem you’re solving.
Don’t just promise something. Promise the moon.
III. Get Inside Your Reader’s Brain
Like is the perfect way to get inside your customer’s brain. Paint a picture for them. It’s a great way to describe something.
Just don’t oversay it like a teenager, “like like like like that’s so like cool like wicked cool”
When you're ready, here are a few ways I can help you 👇
B2B Email & Landing Page Toolkit Mastery (email and landing page workshop material - 88 PDF pages + examples + Subject Line Cheatsheet).
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Thanks for reading!
Ben Watkins