Bold Headlines, Aware Audience, & Verbal Irony

Home cooked copywriting examples for your enjoyment.

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands.

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Happy Saturday!

I took the week off from writing any articles but will be back at it next week.

I’m officially ready for Thanksgiving and Christmas. And have been working on cool email and landing page projects with B2B healthcare and tech brands.

Excited to keep building and sharing everything I’m learning!

Onward and forward!

I. Bold Headlines

Playing it safe in healthcare never does anything for people who really need your service.

This problem-aware headline reinforces the idea that people need better GI care, and this is where it starts.

Meet your audience where they are at. Also, get hyper-specific and make it about them (“you” words).

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II. Write for an Audience That Is Aware Of Your Solutions

Anyone can write headlines. However, following the right formula is the key to writing an effective headline.

Don’t start with pain if your audience isn’t familiar with your brand. Don’t start with a sophisticated solution if your audience doesn’t know the market.

Start with making your audience aware of who you are.

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III. Verbal Irony

Most emails don’t deliver because they aren’t engaging.

This email is perfect because it delivers instant boldness. At first, you think it’s negative marketing. But then you realize there’s a positive meaning behind what the product actually does. It reinforces its value.

Surprise is one of the best ways to capture attention. Email continues to be the best marketing investment (with the highest ROI).

The catch is — you have to write compelling emails.

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When you're ready, here are a few ways I can help you 👇

• ​​Work together (schedule a 15-minute fit consultation)

• 1:1 Consulting - 1 hour

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Thanks for reading!

Ben Watkins