4 Advertising Examples + a Helpful Flowchart
Another special edition of copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and stories so you can build an audience, transform your writing, and create endless opportunities.
Next week’s columns:
47 Ways to Write a Landing Page Headline
The Bias That Makes Your Brain Want to Buy
Only a few hours to grab my Landing Page Masterclass Workshop on Tuesday at 3:15 EST before I take it down at 7 pm EST today.
For nearly 45 minutes, I’ll show you the fundamentals of copywriting, how to improve conversions, advanced copywriting techniques, writing features and benefits, and funnel alignment between ads and landing pages.
Bonus: access to my landing page course and optimization checklist for landing page and email.
Upgrade your landing page conversions
Happy Saturday!
I just went running, and now I’m exhausted. Need wayyyy more coffee.
I also spent this week working on email nurture sequences, reengaged campaigns, and lots of email copywriting and strategy.
I don’t know how August is already here. Schools are almost back in session, and it’s going to be a blast. Time to meet new parents and over-explain what copywriting is.
Onward and forward!
Copywriting Examples
I.
Visual parody and emotional reliability.
Looking like a computer screen is a visual parody. Emotional reliability is the frustration someone feels when they have computer issues (we’ve all had them).
It’s a relatable, funny, and visually engaging way to draw attention.
II.
This follows a familiar problem-solution pattern. Call out the problem (old pizza) and tease the solution (old pizza that tastes better).
What makes it even better is that it’s practical and it teases a transformation.
III.
Honest advertising is the best kind of advertising.
Take this movie as an example (which apparently is really bad). It’s not trying to sell people on how good it is. The appeal is in how bad it is.
People make fun of it. And that’s why it’s worth watching.
IV.
Another classic example that shows why honesty is the most powerful thing in advertising.
Flowchart of the week (more educational and helpful):
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