3 Copywriting Examples From Around the Web
Another edition of copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and stories so you can build an audience, transform your writing, and create endless opportunities.
Next week’s column:
To Make Your Copywriting Convert Like Bonkers, Follow These Unusual Tips
Season summer greetings!
Going on a beach vacation next weekend. And I’m doing lots of bike rides with the kiddos.
I’ll be doing another email workshop soon! So keep out on the lookout for that. Let’s jump into it!
Onward and forward!
Copywriting Examples
I.
This is the best example of knowing your audience (per Reddit).
“Ibiza is commonly mispronounced as it’s written to English speakers. Once you travel there you learn how to pronounce it correctly as “Ibitha”. This looks like it’s installed in a jet bridge so the idea is as boarding you don’t know how to pronounce it properly but once you’ve visited you’re traveling back the other direction on the bridge with this newfound knowledge.”
II.
I love full stops. Kinda. Like. This.
Patagonia doesn’t quite do the full stop. But they add descriptive words to make those yellow shorts stand out.
What four words can you use to make your product stand out?
III.
Create an unexpected and memorable juxtaposition.
Compare something that’s unrelated to what the advertisement is actually trying to do. It’s humor. And it’s effective.
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