3 Copywriting Examples From Around the Web
Another special edition of copywriting examples from around the web.
Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. I also look at how to transform your writing with style, clarity, and stories so you can build an audience, transform your writing, and create endless opportunities.
Next week’s columns:
10 LinkedIn Writing Examples
The Best B2B Email Marketing Strategy (With Examples)
Season summer greetings!
Kids started school this past week! New adventures await. And I’m excited to be a part of that adventure.
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We also go over different writing styles, building an audience, and how copywriting plays a role in all of that.
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Onward and forward!
Copywriting Examples
I.
Double Entendre is “wine" and "whine.”
It’s when a word or phrase is open to two interpretations. That’s why I love this example.
II.
Humor in copywriting is unparalleled.
Part of creating humor is creating a relatable scenario. You’re talking to the reader, not at them. Graza olive oil is exceptional at that.
III.
Negative marketing is super effective. Negative copywriting is right next to it. This is a great example of negative marketing.
You’re using negative emotions to elicit a response from the reader.
You take the perspective of a tourist. You take the perspective of a citizen who shows the appeal by drawing on the negative.
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